U.A.E.-based streaming platform Begin has acquired exclusive digital rights to Pakistan's Pakistan Super League (PSL X), a key move in its sports streaming strategy. This partnership with Walee aims to cater to the rapidly expanding mobile user base in Pakistan, notably the under-36 demographic that constitutes 90% of PSL's digital viewership. With over 142 million mobile internet users in Pakistan, Begin's collaboration aims to provide seamless access to cricket content. Experts emphasize the significance of this deal in transforming sports consumption as digital channels become increasingly popular.
"The Pakistan Super League is not only Pakistan's premier cricket tournament but also one of the most recognized T20 leagues globally, attracting top talent from around the world."
"As digital viewing reaches new heights, PSL's livestream is now the prime stage for audience engagement, bringing immersive sports entertainment to Pakistan's next-generation digital audience."
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