U.A.E.-based streamer Begin has obtained exclusive digital rights for Pakistan's premier cricket tournament, HBL PSL X, in partnership with local tech firm Walee. This strategic move aims to engage Pakistan's younger, mobile-centric cricket audience, with 90% of PSL's digital fans under 36 years old. As Begin continues to build its streaming content since its June 2023 launch, the collaboration emphasizes the growing importance of digital platforms in sports consumption. Walee will enhance advertising technology behind the livestream, promoting better engagement rates for brands targeting this expanding market.
"The Pakistan Super League is not only Pakistan's premier cricket tournament but also one of the most recognized T20 leagues globally, attracting top talent from around the world."
"As digital viewership reaches unprecedented heights, PSL's livestream is now the prime stage for audience engagement."
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