Since the early 2010s, the rise of Community Engagement 1.0 has transformed journalism by prioritizing audience consultation, filling in information gaps, and emphasizing conversation.
Joy Mayer emphasized that engagement means understanding why audiences turn to news organizations and how to enhance the journalism produced by involving the audience.
Despite the rise of engagement journalism, overall interest in news is declining, with the latest report indicating a global trend of news avoidance and fatigue.
Particularly concerning is the decline in engagement among younger audiences, which impacts the overall health of the news industry.
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