Opinion | We're Watching the End of a Digital Media Age. It All Started With Jezebel.
Briefly

Ten years ago, a group of digital media companies thought the future belonged to us.New brands like Vice, Gawker, The Huffington Post, Business Insider and BuzzFeed News, which I helped start, had begun as blogs or something similar, outsider voices with audiences who were sick of the stuffy mainstream media.
Read at www.nytimes.com
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