"CNN's Anderson Cooper broadcast the news into an oversized vintage desk microphone, seated next to a paper map of the Middle East, sleeves rolled up, jacket off. Jake Tapper anchored an hour of The Lead from his own office, walking viewers through his collection of presidential campaign posters from losing candidates."
"CNN chief executive Mark Thompson had convened content leaders and pointed to Edward R. Murrow cigarette in hand, papers on the desk as a model for what real journalism looks and feels like on air."
"The network's staff described them differently. Puck's Dylan Byers broke the story of what was driving the overhaul. Byers characterized the thinking as: the Murrow aesthetic conveyed credibility through informality."
"Technology journalist Joanna Stern sniped on X: If only there were a cutting-edge solution for getting good audio that didn't involve a massive mic under your chin."
Cable news executives tried to emulate podcasters, leading to mixed results. CNN's Anderson Cooper and Jake Tapper experimented with unconventional setups, aiming for a more informal presentation. This approach was inspired by Edward R. Murrow's style, which was intended to convey credibility. However, the execution resulted in confusion among viewers. Additionally, CBS News Radio is shutting down due to low revenue, and a federal judge ruled against a Pentagon credentialing scheme, marking a rare First Amendment victory for the press.
Read at www.mediaite.com
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