"Observer's inaugural New Media Power List recognizes the individuals who are defining how information, influence and capital move in the digital age. This is not a list about celebrity or follower counts alone, but a rigorous assessment of who holds real power in the new media ecosystem: the creators building loyal audiences outside traditional structures, the builders designing the infrastructure everyone else depends on, and the intelligence leaders whose tools determine where billions of advertising and PR dollars flow."
"How honorees are evaluated Observer will assess nominees across two primary dimensions Capital Influence - evidence that the nominee has moved money Paid subscribers, platform revenue or audience monetization at scale Brand deals, licensing, merchandise, courses, or media extensions Investment activity: funds launched, companies founded or backed, funding raised Platform GMV, creator earnings"
An inaugural New Media Power List recognizes individuals defining how information, influence, and capital move in the digital age. Honorees include creators who build monetizable, loyal audiences outside legacy media, builders who design the platforms and infrastructure powering distribution and the creator economy, and intelligence leaders who use data and A.I. to map influence and guide investment. Nominations are open across those three categories. Nominees are evaluated across two primary dimensions, beginning with Capital Influence—evidence of moving money through subscriptions, platform revenue, brand deals, licensing, investments, platform GMV, or creator earnings. Honorees will be profiled and celebrated across digital and events platforms.
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