"Referrals are down in many of the markets that we are working in Brazil, in South Africa, in Indonesia. We are hearing from publishers - large publishers - that their traffic is down 50 to 60% in the past year,"
"This is critical, because [the news] business model was already teetering,"
JournalismAI Festival 2025 in Southwark, South London convened fact checkers, newsroom leaders, product managers, and AI strategists from multiple continents to showcase AI use cases. The two-day event was hosted by Google News Initiative and JournalismAI, a project of LSE Polis, and marked JournalismAI's first in-person conference since 2019. Newsrooms displayed practical applications and a clearer understanding of generative AI's editorial promises and limits. Attendees also raised urgent concerns about audience impact, reporting significant referral traffic drops in markets such as Brazil, South Africa, and Indonesia. Search engines summarizing journalistic content were identified as a major contributor to traffic and revenue erosion.
Read at Nieman Lab
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