NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Briefly

from Digiday9 months ago
"We need to rethink programmatic TV altogether...having advertisers centralize their streaming ad buys to its web-dominant DSP."
Digidayhttps://digiday.com/media/newfronts-briefing-google-vizio-and-news-publishers-pitch-marketers-with-new-ad-offerings-and-range-of-content-categories/
"Google centered its NewFronts pitch around...DV360 can help advertisers and agencies glue together their streaming ad buys in a fragmented market."
Digidayhttps://digiday.com/media/newfronts-briefing-google-vizio-and-news-publishers-pitch-marketers-with-new-ad-offerings-and-range-of-content-categories/
Read at Digiday
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