"The new " Netflix Houses" coming online this year in the Dallas and Philadelphia areas - a third one is planned for Las Vega s in 2027 - are marketing programs for the service. Albeit one where you, the consumer, can pay the company that's trying to market to you, which is a little bit of a twist. Entrance to the venues is free, but once you're inside, you'll have the chance to pay for food, merch, and participate in some activities, which will include novelties like Netflix-themed mini-golf and arcade games."
"Netflix is opening two "Netflix Houses" in the US this year. Are those theme parks? Kind of. But they're really marketing programs for Netflix superfans. A few years ago, it seemed hard to imagine Netflix having enough popular, home-grown shows to stock a theme park - even a tiny one. Now it's much more plausible."
"Here's where I dutifully point out that theme parks and cruises, etc., are a huge part of Disney's business: In its 2024 fiscal year, its experiences unit generated $9.3 billion in operating income - more than Netflix's entire profit of $8.7 billion in 2024. And yes, just because Netflix isn't building out a real theme parks business in 2025 doesn't mean they won't do it eventually."
Netflix will open two free-entry 'Netflix Houses' in Dallas and Philadelphia this year, with a third planned for Las Vegas in 2027. The venues are immersive experiences designed as marketing programs rather than traditional theme parks. Visitors can enter for free but can purchase food, merchandise, and participate in paid activities such as Netflix-themed mini-golf and arcade games. The program encourages visitors to post photos on social media and act as unpaid promoters. Netflix has previously run pop-ups for shows like Bridgerton and Squid Game. Theme-park and experiences businesses generate substantial income, outpacing Netflix's current profits.
Read at Business Insider
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