"Called The Tea, Spilled by Morning Joe, the revamped newsletter for the popular morning show on the network that will soon be called MS NOW (the name change is official on November 15, the network says) took its inspiration from the world of print magazines. It's designed to be part of a larger flywheel to grow and connect with the show's audience."
""We wanted something that was visually arresting, that was simple, elegant, and that people could read and get insight from," Scarborough tells Fast Company. The newsletter will be sent in the early afternoon, Monday through Friday, and feature daily, original illustrations from illustrator Natalie Sanders. Scarborough says if the secret to Julia Child's cooking is butter, butter, and butter, the secret to the newsletter will be "white space, white space, and white space." This isn't meant to be a dense newsletter."
Joe Scarborough is launching The Tea, Spilled by Morning Joe, a revamped daily newsletter emphasizing visual clarity and reader accessibility. The newsletter will be delivered early afternoons Monday through Friday and will feature original illustrations by Natalie Sanders. Design draws inspiration from print magazines and visually focused editors, prioritizing white space over dense blocks of text. The newsletter is intended as part of a broader flywheel to grow and connect the show's audience. Concurrently, MSNBC is rebranding to MS NOW after Comcast's NBCUniversal split, building its own Washington bureau and signing a multiyear Sky News deal for international coverage.
Read at Fast Company
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