MrBeast lost 'tens of millions' on his Amazon show. That's a sign for other creators

The article discusses the precarious relationship between influencers and major platforms, spotlighting MrBeast's investments in the Amazon series Beast Games. Despite generating 50 million viewers, the show received critical backlash. MrBeast, who invested tens of millions from his own funds, is portrayed as having misjudged the power dynamics, with Amazon benefiting more from the partnership. While he aimed to pave the way for future creators, the overexpenditure has raised concerns about his financial well-being and the sustainability of influencer-driven projects in the entertainment industry.

MrBeast spent tens of millions of his own money on Beast Games, aiming to open doors for creators, yet he undervalued the power dynamics with Amazon.

Despite MrBeast's massive viewer numbers, the show was critically panned, leading to questions about whether he gained any new fans from the experience.

Read at Fast Company