"Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, representing $70 billion in annual growth, according to Omdia. Of that increase, $64 billion came from online video, with $42 billion driven by advertising. Omdia forecasts the market will expand further in 2026, reaching $1.2 trillion."
""Growth is no longer coming from traditional television," Rua Aguete told Variety. "Both pay TV and linear TV advertising are in decline, and while streaming subscriptions are still growing, expansion is becoming increasingly difficult in highly mature markets such as the U.S. where SVOD penetration already stands at around 85%. Advertising-supported tiers have therefore become a key growth lever, helping streaming services like Netflix expand in markets such as Latin America.""
"The monetization gap is wide. Average monthly Pay TV Average Revenue Per User (ARPU) stands at $106.1 in the U.S. versus $17.8 in Latin America, while SVOD ARPU reaches $12.8 in the U.S. compared with $5.6 in Latin America, revealing both the region's lower purchasing power and its longer growth runway."
Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, a $70 billion increase. Online video accounted for $64 billion of that growth, with $42 billion coming from advertising, and forecasts project the market reaching $1.2 trillion in 2026. Traditional television, including pay TV and linear advertising, is in decline while streaming subscriptions face saturation in mature markets where SVOD penetration nears 85%. Advertising-supported streaming tiers and mobile-first formats are key growth levers. Latin America grew 9.1% to $58 billion, with online video as its largest segment, and ARPU levels reveal wide regional monetization gaps. Microdramas are emerging as one of the fastest-scaling online video formats.
Read at Variety
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