In a recent edition of News Horizons, Julia Tran, COO of Mediahuis Aachen, discusses the evolution of regional media in the digital age. She highlights the shift towards digital subscriptions, which now represent 51% of revenue, and a resurgence in event-driven revenue post-pandemic. Tran underscores AI's role in enhancing journalistic efficiency by automating routine tasks, thus positioning journalists to engage more deeply with investigative work. Mediahuis Aachen, integrated into Mediahuis Group, is adapting to these changes to serve its growing audience through innovative strategies in both content delivery and revenue generation.
Digital subscriptions comprise 51% of our revenue, with advertising at 36% and other revenue at 13%; our audience is increasingly engaging with digital journalism.
AI is significantly impacting our business; we're using it to free journalists from repetitive tasks, allowing them to focus more on impactful journalism.
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