"As the host of On With Kara Swisher, her twice weekly podcast for Vox Media, she grills leaders in tech and politics, coaxing them to share the things they may not reveal on any other gabfest. For Pivot, her Vox show with New York University marketing professor Scott Galloway, she keeps the banter between herself and her cohost-but still, she doesn't hold back."
"Swisher has also, in her way, turned IDGAF into her personal brand. Deeply sourced and happy to ask the hard questions, she doesn't care about being liked. As she said during a recent live event, "I have four kids!""
"One of our reporters, Andy Greenberg, had this in his house for years, and then finally was like, "My wife needs me to get this out of the house. Can I bring it to the office?" And I said, "sure." So now it sits behind me when I record this podcast. I did a good interview with him many years ago."
Kara Swisher combines roles as podcaster, journalist, author, and industry critic, cultivating a blunt, deeply sourced persona that tolerates little deference to power. She hosts a twice-weekly Vox Media podcast and cohosts Pivot with Scott Galloway, using incisive questioning and sharp banter to extract uncommon candor from tech and political figures. Her approach foregrounds accountability, probes AI and Silicon Valley's political ties, and publicly names problematic leadership. Swisher pairs cultivated toughness with personal candor, framing strong opinions as intentional and unapologetic while maintaining broad sourcing to support her confrontational style.
Read at WIRED
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