Vice President Kamala Harris is emerging as a major media draw, surpassing former President Donald Trump in ratings and subscriptions leading up to the 2024 elections.
Will Lewis, CEO of the Washington Post, noted in an internal memo that subscriptions have risen notably due to the mounting interest in stories about Kamala Harris.
The recent Democratic National Convention achieved significant ratings with 21.8 million viewers in prime time, outperforming the Republican National Convention's 19.1 million average.
MSNBC, leading in audience ratings, achieved the highest viewership for a Democratic convention since its broadcasting began, particularly among the critical 25 to 54 age demographic.
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