In the early 1990s, I began my media career at CBC Radio during a time marked by substantial budget cuts and technological upheaval. The workplace, despite its shabby charm, was soon transformed through 'creative renewal,' resulting in job losses and restructuring. The rise of satellite TV was particularly troubling, with concerns that audiences would abandon Canadian content for American channels. Over the years, further cutbacks led to dramatic changes within the CBC, yet the organization adapted, struggling to maintain a focus on local news and Canadian programming amidst ongoing challenges.
The CBC warned, breathlessly, that 'TV is about to change, and quickly.' For journalism, the risk was clear. We'd all switch to flashy American channels and leave Canadian content behind.
Both came to pass. A streamlined 'exploding pizza' logo, new letterhead, and 400 jobs out the door. What to do, I asked. Retire, my senior producer suggested, not entirely joking.
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