'It's pretty much ruined:' How a viral clip sidelined a coach's best trick play
Briefly

Alex Besaw, coach of Monterey High, was intrigued by the unconventional fake punt play 'Vomit' from Jeremy Plaa's playbook, which has confounded opponents for decades.
'I had to watch it 10-to-15 different times to realize what was actually going on,' Besaw admitted, highlighting the deceptive nature of the play that inhibits defenders’ reactions.
The successful execution of 'Vomit' hinges on psychological tricks. It disrupts the punting team's expectations and plays on their learned instincts about fake punting situations.
With six successful executions out of ten attempts over two decades, 'Vomit' demonstrates the effectiveness of creativity in football strategies and the surprise element in play calling.
Read at ESPN.com
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