It caught everyone by surprise': inside the rise and fall of the Disney Channel
Briefly

High School Musical's unexpected massive success reshaped Disney Channel's identity, turning it into a cultural powerhouse and setting new standards for children's entertainment.
This caught everyone by surprise... no one expected High School Musical to transcend kids programming, long considered a cultural backwater both within and beyond Disney.
By the end of 2006, High School Musical reached over 90 million viewers worldwide... generating revenue across 10 divisions including theme parks and merchandise.
The franchise's unprecedented reach made it the pinnacle of Disney Channel's influence, marking a peak in cultural cachet that companies today envy.
Read at www.theguardian.com
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