"Paramount+ generated 10.4 billion global viewing hours last year, up 22% from 2024, while Pluto TV grew global viewing hours 21% to 9.5 billion in 2025."
"Together, Paramount+ and Pluto TV had just under 20 billion global viewing hours in 2025, compared to 191 billion for Netflix, the only other major subscription streamer to share its global viewership figures."
"Among the top goals for Paramount+ is double-digit revenue growth driven in part by a shift to higher value subscribers through exiting bundles that are non-core partnerships."
"Paramount+ also added a short-form video feed this week and is planning to add interactive elements, including a shopping feature and live sports stats."
Paramount Skydance is optimistic about its streaming services, particularly Paramount+ and Pluto TV, as they prepare for a merger with HBO Max. In 2025, Paramount+ achieved 10.4 billion global viewing hours, a 22% increase from 2024, while Pluto TV reached 9.5 billion hours, growing 21%. The company reported 89.6 million monthly active users for Pluto TV. Paramount's goals include revenue growth through higher-value subscribers and the integration of tech platforms. New features for Paramount+ include a short-form video feed and interactive elements.
Read at www.businessinsider.com
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