In addition to creating news websites and trying to lure people to visit them, we should place reporters where readers already are.
And where are they? Nextdoor and Facebook local groups are the main places, but millions also exchange information in local communities on Reddit, WhatsApp and old-fashioned local email listservs.
Nextdoor now has sites in 330,000 communities, reaching 53 million people. By contrast, the collective audience - print and digital - of all American newspapers is 24.3 million on weekdays, according to the Pew Research Center.
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