"The MPA has suggested that Meta's ratings can't be aligned at all if the company doesn't follow the MPA's 'curated process'; the cease-and-desist letter asserts that Meta's content restrictions instead 'appear to rely heavily on artificial intelligence or other automated technology measures.' While the organization said it hopes to resolve this dispute 'amicably without litigation,' it doesn't seem as though Instagram's parent company is backing down."
"In a responseviewed by The Verge, Meta suggested that its descriptions are protected by fair use, arguing, 'Meta has never claimed or implied that its Teen Account offerings are officially PG-13 rated or certified by the MPA - in fact, it has expressly stated the opposite.' In an October 14 blog post, Meta acknowledged that there are 'of course' differences between social media and movies but explained that it wanted to align its policies with an 'independent standard that parents are familiar with'"
Meta announced that Teen Accounts on Instagram will be "guided by" PG-13 ratings. The Motion Picture Association sent a cease-and-desist, calling Meta's use of the descriptor "literally false and highly misleading" and warning it could erode public trust in the MPA's rating system. The MPA argued Meta did not follow its curated process and suggested Meta's restrictions rely heavily on AI or automated measures. Meta responded that its descriptions are protected by fair use and that it never claimed official MPA certification, saying it sought an independent, familiar standard for parents.
Read at Vulture
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