"The most obvious use case for generative AI in editorial operations is to write copy. When ChatGPT lit the fuse on the current AI boom, it was its ability to crank out hundreds of comprehensible words almost instantly, on virtually any topic, that captured our imaginations. Hundreds of "ChatGPT wrote this article" think pieces resulted, and college essays haven't been the same since. Neither has the media."
"the big takeaway from the study is that local newspapers-often thought to be the crucial foundation of free press, and still the most trusted arm of the media-are the largest producers of AI writing. Boone Newsmedia, which operates newspapers and other publications in 91 communities in the southeast, is a heavy user of synthetic content, with 20.9% of its articles detected as being partially or entirely written with AI."
Generative AI can produce coherent copy rapidly across many topics, enabling large volumes of machine-generated content. Industry analytics indicate AI now creates more content than humans in aggregate. A University of Maryland analysis of over 1,500 U.S. newspapers found AI-generated material averages about 9% of overall output. Major national outlets show minimal machine-originated content, while many local newspapers lead in adoption. Boone Newsmedia reports roughly 20.9% of pieces detected as partially or entirely AI-generated. Declining advertising revenue, audience fragmentation, and thousands of local closures since 2005 have pushed smaller publishers toward AI to sustain coverage.
Read at Fast Company
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