The stark all-caps message was set in the paper's custom font, NYT Cheltenham Condensed Display. The design effectively highlighted Trump's alarming threats for a potential second term.
Frank Augugliaro explains that the decision to use type over images aimed for 'immediacy' and a powerful visual hierarchy, letting Trump’s words stand out without hesitation.
The editorial emphasizes Trump's dangerous promises, such as 'prosecuting political opponents' and 'using the military against U.S. citizens,' presenting a troubling vision of governance.
The absence of commas in the text creates an overwhelming effect, allowing the gravity of Trump’s stated intentions to resonate more powerfully with the reader.
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