In just 23 words, the 'New York Times' made the case for a Harris presidency
Briefly

The stark all-caps message was set in the paper's custom font, NYT Cheltenham Condensed Display. The design effectively highlighted Trump's alarming threats for a potential second term.
Frank Augugliaro explains that the decision to use type over images aimed for 'immediacy' and a powerful visual hierarchy, letting Trump’s words stand out without hesitation.
The editorial emphasizes Trump's dangerous promises, such as 'prosecuting political opponents' and 'using the military against U.S. citizens,' presenting a troubling vision of governance.
The absence of commas in the text creates an overwhelming effect, allowing the gravity of Trump’s stated intentions to resonate more powerfully with the reader.
Read at Fast Company
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