iion has formed a strategic partnership with Play.Works to integrate premium connected TV (CTV) gaming inventory into its advertising platform. This alliance enables advertisers to access over 100 million CTV ad impressions and a catalogue of over 400 games, including popular titles. Additionally, it provides access to original AVOD programming from digital creators, enhancing video inventory for brands. This collaboration aims to simplify measuring and optimizing CTV gaming campaigns while promoting gaming media as a measurable advertising channel for global brands.
This partnership creates a unique opportunity for advertisers to engage with cord-cutting, game-loving households through interactive experiences.
CTV gaming is one of the fastest-growing segments in interactive media, and this partnership helps unlock its full potential for monetization.
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