"Every business of your niche is working hard and sending hundreds of emails to the editors/ journalists with the hope of getting featured. Research displays that despite several attempts and spending a lot of money, the number of rejections is still high. Affecting the businesses' capabilities of earning premium media visibility and credibility in their industry. However, only the one that stands out, seeking more attention and promising more engagement, wins the game."
"While writing a release, make sure your business does not promote your brand, but give a story that matters. Journalists are not looking to promote your brand but to find information that steals the attention of the audience. Therefore, always be sure to use a story-driven angle to increase your chances of getting pickedup by popular PR sites like Bloomberg, Business Insider, AP News, Benzinga, Marketwatch, etc."
Most press releases fail because they read like promotional ads rather than real news, causing editors to discard them. Common mistakes include overly promotional language, unclear or weak story angles, absence of credible data or quotes, missing contact information, and poor news formatting without PR expertise. Journalists prioritize story-driven angles and audience appeal over brand promotion. Use verifiable data and compelling quotes, provide precise contact details for follow-up, and format releases to match editorial expectations. Target story angles that matter to readers and craft journalist-friendly copy to increase pickup by major outlets like Bloomberg, Business Insider, AP News, and MarketWatch.
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