
"The New York Times Company's (NYT - Free Report) digital bundle strategy has proved effective in attracting and retaining subscribers. In the third quarter of 2025, the company added about 460,000 net digital-only subscribers, bringing total subscribers to 12.33 million. This growth was driven by bundle and multiproduct additions, as well as other single-product offerings. Bundle and multiproduct subscribers reached 6.27 million at the end of the quarter, representing 51% of the total subscriber base."
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The New York Times added about 460,000 net digital-only subscribers in Q3 2025, bringing total subscribers to 12.33 million. Bundle and multiproduct subscribers totaled 6.27 million, representing 51% of the subscriber base. Total digital-only ARPU rose 3.6% year over year to $9.79, supported by higher rates and more subscribers choosing multiproduct bundles. The digital bundle strategy proved effective in attracting and retaining subscribers, and growth was also supported by other single-product offerings. Management expects digital-only subscription revenues to grow 13–16% in Q4 2025 on sustained engagement and improved monetization.
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