How the entertainment industry could be missing out on $18 billion by failing to engage Latinos
Briefly

"Latinos are underrepresented in the entertainment industry, causing a loss of $12 to $18 billion annually, highlighting their potential as a key economic force."
"Despite their presence and consumption habits, Latinos remain the largest underrepresented group in media, emphasizing that this is not just a diversity issue, but a crucial business strategy for media executives."
Read at english.elpais.com
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