SLAM was part of a culture shift that personified a time when the NBA was changing, a time when hip-hop began crafting the style of many players.
In some ways, SLAM was a disruptor itself by championing the voice of the fan, connecting with audiences who cared about players' shoes as much as game scores.
Thirty years ago, SLAM was unlike anything in modern journalism; the writers and editors didn’t pretend to be impartial, marking a departure from traditional rules.
The magazine's vibrant photography and storytelling connected with a younger audience, reflecting the cultural evolution within basketball and hip-hop.
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