How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate
Briefly

In 2024, the WNBA saw unprecedented viewership metrics, achieving record average viewership of 1.2 million per game, a significant increase from 440,000 viewers last year.
The WNBA All-Star Game broke previous audience records with an average of 3.44 million viewers on ABC, marking a significant milestone for viewership.
The 2024 WNBA Draft featured Caitlin Clark and averaged 2.446 million viewers, demonstrating a 307% increase in viewership compared to the prior year.
A total of 24 WNBA programming events topped 1 million viewers in 2024, indicating a formidable growth in interest and engagement for the league.
Read at www.nytimes.com
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