"This opportunity was one that really felt natural for us, because there's honestly nothing more New York [and thus Gotham City] than The New York Times," says Vida Cornelious, senior vice president of creative at T Brand. "The Gazette has been the daily paper of the Batman universe since the 1940s, and what better way to complement the show than by bringing it to life and delivering it all over the country?"
"Our goal was really to try and build a believable world with the types of everyday melodrama you might find in any daily tabloid," Cornelious says. This collaboration aims to integrate the everyday elements of Gotham with the narrative of The Penguin.
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