""Don't just make the company run, run the company.""
""We're no longer just talking about demographics and audiences," Pugliese said. "We're talking about communities. What are their passions? What are their values? What do they care about? And the minute we can tap into that - we can have way more interesting conversations.""
""creativity is what we do as humans.""
Karen Pugliese transitioned from journalism into public relations and took on roles in P&L, new business acquisition, chief of staff, and chief growth officer before becoming global president in December. Mentorship from women leaders shaped a belief that women should lead as designers and dreamers, with advice to actively run companies rather than only keeping them functioning. The Weber Shandwick Collective applies "cultural choreography," integrating earned, paid, and owned media to help brands earn cultural relevance. A focus on communities, their passions and values, enables more interesting conversations. Human creativity, complemented by early-stage AI, remains central to nuance, humor, and emotion.
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