Grammarly Pulls Down Explosively Controversial Feature That Impersonates Writers Without Their Permission
Briefly

Grammarly Pulls Down Explosively Controversial Feature That Impersonates Writers Without Their Permission
"You rapacious information and identity thieves better get ready for me to go full McConaughey on you. Also, you suck. - Kara Swisher, tech journalist, responding to Grammarly's Expert Review feature impersonating her without permission to provide writing advice suggestions."
"Over the past week, we received valid critical feedback from experts who are concerned that the agent misrepresented their voices. This kind of scrutiny improves our products, and we take it seriously. We hear the feedback and recognize we fell short on this."
"disabling the offending feature while we reimagine the feature to make it more useful for users, while giving experts real control over how they want to be represented - or not represented at all. - Shishir Mehrotra, CEO of Grammarly's owner Superhuman"
Grammarly's Expert Review feature, available through its $12-monthly Pro subscription, allowed users to receive writing suggestions inspired by leading professionals and authors. The tool impersonated real writers—both living and deceased—without their consent, generating significant outrage from journalists, authors, and academics. Tech journalist Kara Swisher and others publicly criticized the feature for misrepresenting their voices. CEO Shishir Mehrotra announced the company would disable the feature while reimagining it to give experts control over their representation. The company acknowledged falling short and committed to rethinking its approach based on the critical feedback received.
Read at Futurism
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