"Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit original podcast shows like The News Agents, My Therapist Ghosted Me and new F1 show Up To Speed, as well as viral video content from the UK's best-loved radio brands like LBC and Capital"
"This marks a significant step in Global's evolution as a cross-platform media partner. With the addition of premium video, Global is now the only UK media owner able to offer advertisers audio, outdoor and premium video all in one place. Global joins a select group of UK media owners, including ITV, Channel 4 and Sky, with direct YouTube sales capability, reinforcing its position in the premium video market."
"The move further cements Global Studios' status as the UK's No.1 home for podcast creators, adding direct video monetisation to Global's industry-leading audio sales capability, best-in-class production, seamless hosting and distribution, and the unrivalled marketing power of Global's radio, digital and outdoor network."
"Simon Pitts, group CEO at Global, said: "Global is now home to some of the biggest podcast shows on YouTube, from Global Originals like The News Agents, My Therapist Ghosted Me and Up To Speed, to fan favourites from The Fellas Studios, so selling our premium video inventory direct on YouTube was the natural next step. We are now the only UK media owner where advertisers can access premium audio, video and outdoor at scale, all in one place.""
Global will directly sell premium advertising across its expanding YouTube content network for the first time. The offering creates new brand opportunities to reach audiences watching Global’s original podcast shows on YouTube, including The News Agents, My Therapist Ghosted Me, and Up To Speed, along with viral video content from UK radio brands such as LBC and Capital. The change marks a step in Global’s evolution as a cross-platform media partner. With premium video added, Global becomes the only UK media owner able to provide audio, outdoor, and premium video in one place. Global Studios strengthens its position for podcast creators by adding direct video monetisation to its audio sales, production, hosting, distribution, and marketing capabilities. A dedicated Video Sales team has been launched to support growth.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]