Everything about Coconuts that didn't work informs Gazetteer," he said. While Coconuts succeeded in gaining traction quickly and reaching millions of viewers, its business model was ultimately unsuccessful, Perry explained. Gazetteer aims to deliver local news with unique angles directly to subscribers via email and SMS.
Its website is mostly text on a blush pink background. It has no social media handles, and hides its stories from Google search results. Reporters don't see analytics. The team doesn't even use Slack, instead communicating by phone and meeting up in a co-working space.
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