Read at Futurism
Former Google executive, Jim Albrecht, argues that AI technology poses a threat to the business of journalism. With the ability to paraphrase and deliver news, AI could render the current compensation and search result disputes between tech giants and publishers irrelevant. Albrecht suggests that platforms may no longer need to link to news sites as AI can rewrite and publish news on its own, potentially changing the revenue model of the media industry. In an AI-powered news ecosystem, the role of being the arbiter of information becomes uncertain.
"To me, watching publishers bicker about payment for search results while [large language models (LLMs)] advanced at a silent, frenetic pace... was like watching people squabble about the floral arrangements at an outdoor wedding while the largest storm cloud you can imagine moves silently closer."
Albrecht's observations highlight the potential impact of AI on journalism. If chatbots become the preferred way of consuming news, traditional publishers may struggle to retain readership and revenue. The role of platforms as the source and interpreter of news could disrupt the traditional media landscape and question who should be the arbiter of information. As AI technology continues to advance, it is crucial for the media industry to adapt and explore new ways to collaborate with tech giants and find sustainable business models.
Now, due to this "new technology," we're entering a digital world in which platforms "might not need to link to news sites at all - they can just take the news, have a robot rewrite it and publish it in their own products."