ESPN's 'SportsCenter' is transforming how sports news is delivered as it adapts to digital and social platforms, targeting a younger audience. With multiple daily broadcasts and a strong presence on platforms like Snapchat and Disney+, ESPN aims to engage viewers where they are. Jo Fox, ESPN's marketing VP, revealed that their upcoming direct-to-consumer model will allow for even more customization, ensuring content resonates with individual fans. This includes providing quick news clips relevant to not only sports but also pop culture, vital for attracting millennial and Gen Z fans.
"It will shortly be a personalized 'SportsCenter' for you as we go direct to consumer," Fox said. "The way we try and do that is we are well placed to serve all those audiences in a broad area..."
"That younger generation wants to see clips even if they're not watching the live sport," Fox said. "It's also about giving them not just the news they need to know about sports, but also what they want to know about pop culture."
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