Fundamentally, we will still go out and cover stories and hopefully be the first to break the news, and that's our DNA - Pete Clifton, PA news agency's editor-in-chief.
It's not simply that they would use our copyright to build their models, but they're actually going to develop their relationship with audiences by using our material without attribution and without driving traffic back to us - Tami Hoffman, ITN's director of news distribution and commercial innovation.
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