"Digiday's survey found that publishers' top revenue streams based on a weighted average are direct-sold ads (3.22), branded content (2.62), programmatic ads (2.36), events (2.34) and video ads (2.17)."
"Events increased from a weighted average of 1.8 in 2025 to 2.1 in 2026, overtaking subscriptions as respondents' fourth revenue source."
"Leann Bonanno, chief sales and marketing officer at Forbes, said the publisher is expecting nearly double-digit overall revenue growth in 2026, with slightly higher growth in the integrated media business."
""As a company, we're projecting roughly 9% growth year over year. From an integrated media perspective, we're projecting 12% growth," Bonanno said."
Publishers are facing economic challenges, including inflation and cautious consumer spending. To adapt, they are diversifying revenue streams through ads, events, and subscriptions. A survey of 56 publisher professionals revealed that direct-sold ads, branded content, and programmatic ads are the top revenue sources. Events have notably increased in importance, surpassing subscriptions as a revenue source. Executives, like Leann Bonanno from Forbes, project significant revenue growth in 2026, particularly in integrated media, video, social, and live events, necessitating a reevaluation of their media strategies.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]