Council Post: To Earn Media Coverage, Brands Must Perfect Pitches
Briefly

According to Cision's 2024 'State of the Media Report', journalists facing 'lack of staffing and resources' highlights challenges in the industry, emphasizing the importance of tailored pitches.
In Muck Rack's 'State of Journalism 2024' report, it's revealed that 49% of journalists seldom or never respond to PR pitches, mostly due to pitches not aligning with their coverage needs.
Read at Forbes
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