Corona beer's Fisherman Storytellers initiative is a unique campaign designed to support Brazilian fishermen during annual fishing bans by redirecting their skills into tour guiding. The initiative features a beautifully crafted 60-second short film created through woodcut stop-motion animation, produced by Black Madre and Africa Creative. The project aims to celebrate and share the oral histories of traditional Caiçara fishing communities through artistic storytelling. The campaign's visual elements were meticulously crafted, representing various legends and morals interconnected with fishing culture, highlighting the deep interaction between local traditions and contemporary storytelling techniques.
The Fisherman Storytellers initiative by Corona aims to support Brazilian fishermen during the annual fishing ban by providing them with income as tour guides.
The short film employs woodcut stop-motion animation and transforms traditional oral histories of fishing communities into art, featuring legends like the 'Cracked Island'.
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