"Which raises a pressing question: Can online magazines survive when ads have plateaued and digital subscriptions still don't cover the cost of producing quality journalism? Maybe the answer is ... AI. Condé has content and data licensing deals with OpenAI, Perplexity and Amazon. But those deals could have steep half-lives, especially when a publisher's value is primarily tied to its library of content."
"Checkmate, Google AWS is the top dog in cloud computing, with a 30% global market share compared to GCP's 13%. But over the past three years, Google has aggressively courted ad tech firms to migrate from AWS by using incentives, such as computing credits. Now, AWS is matching Google's playbook by rolling out similar credits and bundled deals for its data-processing tools to entice companies to adopt RTB Fabric."
Many iconic magazines have been taken over by private equity or repackaged for digital monetization while Condé Nast remains a rare traditional publisher seeking relevance. Advertising revenue has plateaued and executives do not expect ads to drive growth, while digital subscriptions still fall short of covering the cost of quality journalism. Publishers are pursuing AI content and data licensing deals with companies like OpenAI, Perplexity and Amazon, though those deals may have limited longevity when publisher value depends on content libraries. Meanwhile, cloud providers are using credits and products like RTB Fabric to court ad‑tech firms and capture growth.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]