Comcast Spinoff Versant Media Stakes Its Future On Streaming | AdExchanger

"We're positioning Versant as a platform for growth, and are committed to continue investing in the business. Versant's survival depends on its ability to modernize its TV networks. Which means - unsurprisingly - a focus on streaming. During the conference call, Versant confirmed plans to create a subscription streaming service for CNBC tailored to retail investors."

"According to Versant, content within its sports and CNBC programming slates saw particularly promising engagement - and not only because CNBC and USA Network both simulcasted the Winter Olympics last month. Altogether, Versant's full footprint reaches roughly 100 billion viewers per month. Approximately 60% of our audience comes from news and sports - which is most valued by audiences and advertisers in 2025."

Versant Media Group reported its first earnings as a publicly traded company after being separated from Comcast in January. The company generated $6.69 billion in 2025 revenue, down 5% year-over-year, with advertising revenue declining 9% to $1.6 billion. To counter cable network decline, Versant is pursuing streaming expansion, including a subscription service for CNBC targeting retail investors and standalone platforms for Fandango and MS NOW. Despite cord-cutting pressures, the company's sports and news programming demonstrated strong engagement. Versant reaches approximately 100 billion viewers monthly, with 60% from news and sports content, positioning the company to leverage scale and audience engagement for advertiser appeal.

Read at AdExchanger