CNN boss to roll out digital subscriptions as network struggles: 'Industry going through a revolution'
Briefly

from New York Post3 days ago
Mark Thompson, CNN's CEO, is preparing to introduce multiple long-awaited digital subscription services to address ongoing viewership declines at the channel. Although specific details remain unclear, one streaming product is expected to launch this year, with another projected for 2026. Thompson acknowledges the challenges of transitioning CNN into a successful digital landscape, aiming for substantial revenues. Despite a tumultuous history with CNN+, which was discontinued in 2022, CNN is shifting its focus back to digital strategies with a considerable financial backing from parent company Warner Bros. Discovery.
Thompson stated the goal is to build a digital subscription business generating over $1 billion in annual revenue by 2030, amidst significant industry upheaval.
New York Posthttps://nypost.com/2025/04/15/media/cnns-mark-thompson-to-roll-out-digital-subscriptions-as-network-struggles/
The irony isn't lost on CNN employees who note Warner Bros. Discovery killed CNN+ just two years ago, now reinstating a digital strategy under Thompson.
New York Posthttps://nypost.com/2025/04/15/media/cnns-mark-thompson-to-roll-out-digital-subscriptions-as-network-struggles/
Read at New York Post
#cnn #digital-subscription #media-transformation #viewership-decline #mark-thompson
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