The arrival of generative AI chatbots brings with it a unique threat to publishers that produce online content to answer the simple questions readers enter into search engines, like what time the Super Bowl is airing and how long it takes to cook pasta noodles.These chatbots - such as OpenAI's ChatGPT and Microsoft's ChatGPT-powered Bing - have the potential to take away a portion of publishers' search-driven traffic, with their ability to generate answers to prompts without requiring a user to click through to an article.
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