A study by GlobalData reveals that cable multiple system operators (MSOs) are effectively transforming into mobile virtual network operators (MVNOs), managing to offer competitive pricing for devices like the iPhone 16 and Galaxy S25. These companies, including Spectrum Mobile and Xfinity Mobile, reduce their total cost of ownership by directing nearly 90% of data through Wi-Fi. Unlike major carriers that tie promotions to expensive plans, cable MVNOs appeal to home internet customers with low-cost mobile services and attractive device deals, highlighting a significant shift in the telecom landscape.
Cable multiple system operators (MSOs) are positioning themselves as competitive mobile virtual network operators (MVNOs), leveraging their assets and 5G technology to reduce customer costs.
The study underlines that cable MVNOs are leading the market by efficiently utilizing Wi-Fi hotspots and offering device promotions that rival those of the major carriers.
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