"EXCLUSIVE: CAA has signed Scalable, a newly launched, female-led media company dedicated to covering one of the fastest-growing sectors in media and technology: the creator economy. The agency will work with Scalable across opportunities in media, partnerships, live events, and brand extensions as they continue to expand their footprint. Scalable is founded by longtime collaborators Kaya Yurieff and Jasmine Enberg, who have chronicled the creator economy, social media, and the broader tech landscape for more than a decade,"
"Yurieff spent ten years as a journalist at CNN and The Information, where she was among the first reporters to cover the creator economy as a dedicated beat. Her authoritative reporting and industry knowledge help readers and listeners better understand the space and inform critical business decisions. At The Information, she organized the annual Creator Economy Summit, one of the most influential thought-leadership and networking events highlighting the creators and executives driving innovation and growth for the sector."
CAA has signed Scalable, a newly launched female-led media company dedicated to the creator economy. The agency will represent Scalable across media, partnerships, live events, and brand extensions as the company expands. Scalable was founded by Kaya Yurieff and Jasmine Enberg, longtime collaborators with over a decade covering the creator economy, social media, and the broader tech landscape. Yurieff spent ten years at CNN and The Information and helped organize the Creator Economy Summit. Enberg has more than a decade of experience as an analyst and researcher in social media and digital advertising. Scalable offers a podcast, newsletter, and research reports and will hold its first Scalable Summit in Los Angeles this spring.
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