"To increase your company's visibility, familiarize yourself with these four classic business news narratives. Use these tips to tailor your company's story to media expectations."
"The first question any editor asks a reporter about any story, business or otherwise, is, 'What is new about this, and why should we care?'"
"Journalists know that readers are attracted to shiny objects and things that move, so a story about something new is an obvious one to pursue."
"Journalists use this fictional headline as shorthand for a story that is catchy because it is both surprising and runs contrary to popular expectations."
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