Bleacher Report is launching a dedicated YouTube home for its animated B/R Cartoons shows ahead of the FIFA World Cup. The initiative aims to deepen audience engagement by giving fans a single destination for animated content and interaction. The company says its animated franchises have generated more viewership than other original content and deliver some of the highest engagement, including an average completion rate above 75%. The choice of YouTube is intended to reach younger viewers seeking cultural commentary beyond live games and highlights. The channel has surpassed 20,000 subscribers within a week, and Bleacher Report has produced animated sports comedy since 2018, including World Cup-related episodes in 2022.
"Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated home for its cartoon shows on YouTube this week."
"Choosing YouTube as its primary platform is an effort by Bleacher Report to reach younger viewers who are looking for cultural commentary around sports, beyond live games and highlights. "Animation skews younger and is highly shareable, which helps top of funnel sharing and brand awareness," said Nicholas Spiro, chief commercial officer at Viral Nation, a social media marketing and creator agency."
"B/R's animated content has "driven more viewership than any other original content franchise at the company," said Drew Muller, vp and gm of House of Highlights, Bleacher Report's social-first sports vertical. It has the highest average completion rate of any B/R original content format, averaging over 75% across video franchises, according to a company spokesperson."
"Within a week of launching, the B/R Cartoons YouTube channel has over 20,000 subscribers. "The audience... were the most avid, the most committed, the most sticky, compared to anything else we were doing across the company," Muller said."
Read at Digiday
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