"This deal marks a strategic acknowledgement of where audiences now sit and how they consume content - especially younger demographics - and reflects the need to increase commercial opportunities to supplement the license fee. By commissioning platform content for YouTube while retaining a right to exploit on the iPlayer and BBC Sounds platforms, the BBC is able to extend its audience reach whilst protecting its public service obligations and long-term commercial rights."
"The BBC will start producing original content for Google's YouTube under a landmark deal unveiled with the Alphabet-owned video powerhouse, which has disrupted traditional TV and increasingly positioned itself as a partner for TV networks. The news comes as the British broadcaster continues to look for ways to reach younger audiences in the digital age. The initial focus of the partnership is set to be on the younger audiences of the BBC Three channel, covering entertainment and news and sports content."
The BBC will produce original programming for YouTube under a new partnership with Google’s video platform, prioritizing younger audiences on BBC Three with entertainment, news and sports content. Selected YouTube shows are planned to appear later on the BBC iPlayer streaming service and BBC Sounds. The BBC has not previously commissioned original series for YouTube but operates flagship channels with millions of subscribers. YouTube originals offer a way to monetize shows overseas since the BBC does not carry advertising in the U.K., and legal and editorial safeguards will be needed to protect brand integrity and public service obligations.
Read at The Hollywood Reporter
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