"She told staff, "We are not producing a product that enough people want." Weiss also said, "Our strategy until now has been: Cling to the audience that remains on broadcast television. I'm here to tell you that if we stick to that strategy, we're toast. Starting now, we have to focus on what we're building, not on what we're maintaining.""
"With that, NPR's David Folkenflik reported, "Weiss announced the hiring of 18 paid commentators - on subjects ranging from national security to health and wellness - as part of an effort to 'widen the aperture of the stories we tell and the voices we listen to.' They include HR McMaster, who served as national security advisor during the first Trump administration; Reihan Salam, the president of the conservative Manhattan Institute; and the historian Niall Ferguson.""
Bari Weiss, newly named editor-in-chief of CBS News, announced a strategy shift aimed at building new audiences rather than preserving the broadcast audience. The plan includes hiring 18 paid commentators on topics from national security to health and wellness and emphasizing broader voices and formats. Weiss urged reporters to pursue investigative scoops and to think beyond traditional TV broadcasts. The hires include conservative and establishment figures such as HR McMaster, Reihan Salam, and Niall Ferguson. Significant newsroom cuts are expected as part of the overhaul, prompting questions about ideological tilt and changes to reporting culture.
Read at Poynter
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